Murecho, This neo-grotesque sans-serif font creates a high-end feel to the brand. This font is also very clean and improves legibility even in small sizes.

The General Sans family has six weights that range from Extra light to Bold. Primary use are Regular, Medium and Semibold.

Typography should only ever be aligned in two ways: Left-aligned or centered. Never right-align or force-justify typography.

In order to keep things simple, no more than three type sizes should be used in one communication piece. These sizes follow a simple formula: each type size should aim to be a minimum of 50% larger than the preceding type size.

Typography can also be applied on top of imagery. In these instances, use black typography on lighter images, and white typography on darker images to ensure that there is enough contrast. Never use color typography on imagery.

Using color typography on imagery can often result in reduced legibility, as the colors might blend or clash with the background. It is generally advisable to reserve color typography for solid backgrounds or when it can be used effectively and strategically to convey specific brand messages or design intentions.