Our logo is one of the key elements that define our brand identity and is widely recognized. By consistently applying it in the correct placements, maintaining appropriate clear space around it, and using consistent color treatments, we ensure that our logo remains iconic and impactful in any given context.
Horizontal Lockup is considered the default and primary choice for most use cases.
Positive
Negative
If space is limited then use the secondary vertical logo.
Positive
Negative
The Logo Exclusion Zone is a designated space surrounding a logo where no other elements should be placed to ensure the visual integrity and impact of the logo. It is crucial to maintain the clarity and visibility of the logo, allowing it to stand out and be easily recognized.
When applying our logo to banners or social media posts, it is paramount that it is given enough space from the margins and other elements on the page.
Margin: 100% of Logo Height
Example
Example
Example
The UCTalent logo has been carefully crafted and tested to be effective at different sizes. It is important to note that the logo should not be scaled down beyond 16 pixels in height to maintain clear legibility. By establishing this minimum size, we guarantee that the logo remains easily readable and its visual impact is not compromised.
It is important that the appearance of the logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.
Outlined
Disproportionate resizing
Tilted
Skewed
Drop Shadow
Vertical Axis
Regardless of communication size or composition, the logo should always be placed in one of the locations outlined below. This keeps logo placement simple and consistent, while offering enough flexibility to accommodate a variety of layouts.
Where possible, our logo should be applied in the top left of compositions.
Correct: top left corner
Incorrect: bottom right corner
When creating a composition, it is important to have enough contrast between background and logo to maximize legibility. Below are some do’s and don’ts for logo clarity.
High contrast primary colors
Dark color combination
High contrast primary colors
Light color combination
High contrast primary & secondary colors
Secondary color combination
High contrast primary & secondary colors
Neutral color combination
Use UCTalent symbol on social media as an icon or profile picture.